Off-road racing gets boost from Bosch USA
LOS ANGELES, California—SCORE International, organizer of the premiere off-road racing in the country, has just added the Robert Bosch Tool Corp. in its stable of race sponsors for the Las Vegas Terrible Cup III. Bosch USA joined perennial race sponsors American Suzuki and NAPA Chassis, setting the stage for what promises to be the most exciting SCORE event of the year.
“SCORE has a long history of having great sponsor partners and adding Bosch is very special and having Suzuki and NAPA return to our series is a distinct honor,” said SCORE International president Sal Fish, who has led SCORE since soon after it was founded in 1973.
“We welcome all three companies to our SCORE family of sponsor partners and look forward to helping them achieve their marketing objectives through SCORE desert racing,” he added.
All three companies will have a significant presence at the upcoming third edition of the Las Vegas Terrible Cup. The third round of the six-race SCORE Desert Series, the World’s Foremost Desert Racing Series, held from June 1 to 3 in Ensenada, Mexico, attracted nearly 500 entries competing in 28 Pro and 6 Sportsman classes for cars, trucks, motorcycles and ATVs.
Current SCORE official sponsors include big names in the aftermarket industry: BFGoodrich Tires-official tire, Sunoco Race Fuels/Bryant Petroleum-official fuel supplier, Bilstein-official shock, Instant Mexico Auto Insurance-official Mexican auto insurance, American Racing ATX Series-official wheel, Slime-official tire sealant, Airstar America-official space lighting provider, Red Bull–official energy drink and Bosch Power Tools-official power tool.
Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Las Vegas Events, Terrible Herbst Inc., Blue C Communications, Kartek Off-Road, Fram, Autolite, Prestone, Bendix, American Suzuki, NAPA Chassis, SignPros, P.C.I. Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
Bosch is one of the world’s largest private industrial corporation’s worldwide, with 261,300 associates and annual sale of 54.5 billion. In North America, the Bosch Group has nearly 24,750 associates, and in 2006 achieved total consolidated sales of $8.8 billion.
“The relationship with SCORE was an easy decision for Bosch,” said Mark Fishburn, key account manager for the Western United States. “Bosch customers not only work hard, but play hard. Bosch wanted to recognize this by supporting SCORE in our customers playground-Las Vegas. The toughness and grit of the SCORE races is synonymous with the quality and toughness of Bosch Power Tools.”
Bosch Power Tools has three partners this racing season. Besides SCORE, Bosch is partnering with The Milwaukee Mile racing complex for three major event weekends. One will be for an IRL race, one will have both NASCAR Busch and NASCAR Truck Series races, and the third will be an ARCA RE/MAX event.
Bosch is also a sponsor of the No. 18 Dodge driven by veteran Ken Schrader in the NASCAR Truck Series. As part of its agreement with SCORE International, Bosch developed a special contingency program for racers, which it unveiled during the 40th anniversary of the Tecate SCORE Baja 1000 last November.
The third edition of the Terrible Cup will be held from July 19 to 21 at the Las Vegas Motor Speedway. All classes will race twice on Friday night and twice on Saturday night. The draw lots for starting position will be held this Friday, June 15.