Customizing Cars is a Thriving Business

Car customization is turning out to be one huge business in the automotive industry. According to the Specialty Equipment Market Association (SEMA), 2006 gave witness to a collective 7,000 retailers of aftermarket parts and accessories in garnering the total sales worth $36.7 Billion.

SEMA Vice President Peter MacGillivray further noted: “The interest in aftermarket avenues has been growing at the rate of 7 percent a year for the past ten years. For a lot of people, their car is a reflection of their passion. It’s their life.”

Mike Yagger, owner of Mid America Motorworks and author of “The Corvette Bible” book, affirms that a number of people can surprisingly spend about $100,000 to $150,000 to accentuate, enhance, or redesign a car.

Yager and MacGillivray points to the baby boomers for establishing this customized car fascination. Both concur that as most people from this said generation has more or less established themselves financially, they are now able to afford the cars they have always wanted, and they’re very much willing to shell out on the cost.

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