Hyundai Canada Joins Customizing Trend, Releases Aftermarket Parts at Dealers
Market research has shown that majority of Hyundai owners are content with the core features of their Hyundai vehicles. The brand’s existing consumers are the type to focus more on the function, rather than on the customization process that is the trend nowadays for most car brands.
As it is, this kind of setup sells relatively well, with Hyundai sales increasing to 10.8 percent this year.
Nevertheless, Hyundai Canada’s Vice President of Sales and Marketing John Vernile still organized for Hyundai to be involved in the customizing business. A self-confessed car aficionado himself, Vernile wants to broaden and strengthen Hyundai’s market base by connecting with young enthusiasts.
“We want to create some excitement with the brand, something that gets the blood pumping.”
And with that opening salvo, Hyundai Canada worked its way on providing aftermarket selections for its valued clientele. To date, Hyundai has recently launched its auto parts campaign, wherein Hyundai consumers can now go to their respective Hyundai dealers and choose from a wide array of goodies and accessories. Not only are these aftermarket products guaranteed to have been sourced from major suppliers, said parts are also enhanced with available dealer installation and a Hyundai-backed warranty.