Another report is presented by Research and Markets titled Strategic Guide to the North American Automotive Aftermarket. This research service provides an extensive overview of the entire aftermarket and identifies the key industries, products, and consumer trends on maintenance and collision repair. It also offers a detailed analysis of the market drivers, restraints, competitive structure, the key market and technology trends, challenges, and opportunities and quantitative analysis of the automotive aftermarket and its distribution structure.

An increasing number of North American automotive OE suppliers are turning to the aftermarket. They are drawn by a more stable market, with an extremely diversified customer base, and better profit margins than the original equipment (OE) side. The aftermarket industry is very different from the OE market. It demands a different business approach in terms of production runs, inventories, parts coverage, pricing, logistics, sales, marketing, distribution, and customer support. Having identified the aftermarket segments to pursue, North American automotive OE suppliers have had to build the business from the bottom up - beginning with an evaluation of product differentiation and determination of product relevance to the market, to establishing product reputation and customer product knowledge.

“Despite its highly fragmented nature, the overall North American automotive aftermarket offers good growth opportunities for participants with a strong brand image and those who target specific customer groups. Consolidations through mergers and acquisitions have always been a popular means to expand coverage, and this trend seems likely to continue,” says the analyst.

The added guide for the North American Automotive Aftermarket provides salient points on remanufacturing industry, Consumer Trends in Automotive Collision Repair, Technician’s Choices and Trends in Replacement Parts and other information about aftermarket business.

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