Team IMC Cycles for a Cause toward the 2007 AAPEX trade show
Team IMC is not only composed of employees from the The InterAmerican Motor Corporation (IMC), these particular IMC employees also share the same passion in the sport of cycling. That is why in the upcoming 2007 AAPEX trade show, the team IMC would be doing the customary cycling together towards the trade show destination, this time from Los Angeles to Las Vegas. This act, besides the common cause of showing camaraderie, is also meant to raise funds and awareness for certain issues that would greatly affect the automotive aftermarket industry. This year’s concern is all about the challenge and possible benefit that Telematics could provide to the aftermarket world.
For those not in the know, Telematics is the technological process wherein vehicles wirelessly communicate with their respective dealerships, which in turn allows said dealers to run remote diagnostic tests over the cars. In this way, the dealer gets to be well informed of the status of the vehicles, and could then earnestly alert the vehicle owners with regards to the substantial issues of their cars. The snowball effect for such a proactive service is that the dealer is then given the first opportunity to repair and remedy said issues, thereby refraining the need for an independent mechanic. Indeed, this not only bodes well for the improved dealership business, it is also a benefit for the car owner as car problems can be detected at the early stages, and thus prevent more serious complications.
Thomas Beer, IMC President and Chief Executive Officer, has this to say: “The original goal was to ride from Los Angeles to Las Vegas to attend the AAPEX show. But after some thinking we thought that our ride could have a positive impact on our industry. The enhanced goal, other than surviving the ride, is to raise funds to study and then develop strategies on how we as an industry will turn Telematics from a threat into an opportunity.”
The raised money from said event will be forwarded to an aftermarket industry association as funding for a study and consequent white paper on Telematics.
The Tour d’ AAPEX cycling cause is set to set off on the 25th of October in Los Angeles and end four days after in Las Vegas on the 28th of October. The ride is said to cover 366 miles. In relation to this, the group has announced that for people interested in learning more about the Tour d’ AAPEX and would like to contribute funds to be used for the Telematics study, the contact person to look for is David Pollack at (818)-678-1233. Another way to gather more information is to log onto the website, http://www.imcparts.net/misc/teamIMC.shtml
Provided below is an excerpt of IMC’s company profile, as provided in the press release:
About IMC: Founded in 1962, Interamerican Motor Corporation is a distributor and importer of European and Asian OEM, Aftermarket Performance Parts and other Aftermarket auto parts, as well as Domestic coverage for top moving models. Headquartered in Canoga Park, California, IMC operates branches nationwide. For more information go to http://www.imcparts.com/ . IMC is a member of the Automotive Aftermarket Industry Association (AAIA).