GM Performance Parts Sponsors 35th Annual RPM Promoters Workshop
GM Performance Parts, supplier of engine systems to the oval racing sport, is proud to announce that it has agreed to be a supporting sponsor for the 35th Annual RPM Promoters Workshop. To date, GM Performance has been supporting said workshop for seven series already.
Bill Martens of the GM Performance Parts is quite happy with the partnership, as it stands not only to support GM’s racing consumers, but also act as a marketing program for prospective target market. Martens attests: “GM Performance Parts is pleased to support weekly racing with its technology and as a supporting sponsor of the Workshops. We recognize weekly tracks’ importance as a local recreational asset and that weekly race tracks offer excellent marketing opportunities for GM dealers and GM Racing.”
Stewart Doty, RPM Promoters Workshop Chairman, shares the same pleasure relative to the long-running partnership: “We are pleased to renew our association with GM Performance Parts for the sixth consecutive year. Every season more and more promoters look at crate engines as a tool for cost containment, and GM offers three of the best engines available. GM is committed to its crate engine program, and to demonstrate that commitment support the Workshops and we are appreciative.”
This 35ths workshop, with a working title of “Growing the Grassroots, Selling your Tickets,” will feature a presentation from Jacob Agajanian. Also, a Question & Answer session will follow immediately thereafter. Relative to the talk, Agajanian would aim to explain the audience how short track promoters can use similar promotional tactics to reach the digital market. For those unfamiliar, Jacob Agajanian presides over Motorsports Management International as Director of New Media. With the said position, he is able to manage the websites of Kasey Kahne and Tony Stewart, as well as developing e-marketing programs using clever tools and strategies such as special webisodes, fan sites, and email blasts.
The 35th Annual RPM Promoters Workshops Series starts on the 29th of November at the Eldorado Hotel Casino in Reno. It is estimated to end in Florida during the 2008 February Speedweek.
For requests or further information for the registration procedures for the RPM Promoters Workshops, contact the RPM via its website at: www.racingpromotionmonthly.net. RPM could also be reached at the editorial offices of Racing Promotion Monthly at PO Box 195, Edgar, WI 54426, 715-536-1067.
Below is a short description of GM Performance as provided in the company press release statement:
GM Performance Parts provides a wide range of replacement parts and Aftermarket Performance Parts. Its lineup includes systems and parts such as the engine, transmission, chassis, and suspension components for high-performance and racing applications. All goods and products are available through its numerous GM brand dealers, as well as through Chevrolet, Buick, Pontiac Cadillac, and GMC trucks. GM Performance Parts is at the development forefront of crate racing engine applications, working hand in hand with promoters, tours and series, and aftermarket upfitters.