Aftermarket Industry as Big Business Opportunity
Not until after 2003, BMW, just like other car brands, cars were distributed in Ireland through imports. Toyota for instance, one of the leading OEM’s, sell with the use of a local dealer. BMW made a decisive choice last 2003 to put up its own national office in Dublin, sending its own agent since 1967, Frank Keane to set up the organization and structure there using the BWM traditional and yet proven process.
The 18 dealerships encompassing all BMW and MINI cars and BMW motorcycles in Ireland are being handled by the new BMW local office.
A big change and benefit for local vehicle owners and customers is the availability of both OEM and aftermarket parts since a lot of automakers now has direct control of its business network. This constitutes convincing dealers and customers that are used to the idea that aftermarket is the only option until manufacturers convinced them otherwise and promoted it as a great opportunity.
The dealers didn’t appear to realize it at first, that if given a great after sales experience, the customer and seller would fashion a valuable relationship, and produce new sales as well. In the present, online shopping for OEM and Aftermarket Performance Parts is available; this is applicable to that of new cars, through this, parts can be sent over for a next-day delivery.
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